Three Unique Sources to Find Keyword Ideas

In any profession, having an edge over competitors can be the difference between success and failure.

This is especially true for a field like digital marketing. Competitors crowd every field, hogging attention and fighting with each other to capture an extra portion of the market.

When competition is peaking, a company or professional that is able to think out of the box and come up with ideas to completely circumvent the competition. Those working on keyword research in digital marketing would doubtless relate to this notion. As companies in a given line continue to fight for a handful of coveted keywords to rank on search engines, the company that manages to identify a new keyword to attract the audience is the one truly innovating.

This is why many companies hire digital marketing professionals with a penchant for coming up with unique ideas. Innovative thinking can radically change the outcome of a campaign. When a different and unique approach can be applied in keyword research, the outcomes can have a drastic consequence on organic traffic attracted by a website.

In this article, we discuss unique sources marketers can use to identify keywords apart from the usual suggestion on Google Keyword Planner and other related tools.

Amazon                                                                                           

Keyword research at its best is a study of human behavior. Marketers, however, are often guilty of being too technical and obtuse in their approach. While researching any keyword, marketers should continually ask themselves one question - will a searcher really search this on Google?

Amazon is a great platform to know the kind of terms people are searching. The benefit of using Amazon is that the people searching for specific terms have a genuine interest in buying something. In other words, these people are highly convertible.

The goal of keyword research is to find these people through search engines. By taking into account the words being searched on Amazon, brands, especially consumer brands, can create relevant content that brings in such highly convertible prospects.

Udemy

Udemy is another great platform to find keywords. Since it is a platform used by people highly-motivated to learn something, it can be seen as a platform containing content that inspires an audience to buy and become paying customers.

If you are running a website that is educating people about something or offering a value-added service, Udemy is a great place to find keywords.

Keywords can be found on Udemy by browsing through course information and details of a related field. Since these are the very descriptions people are reading before buying a course, they become a representation of the type of content and keywords that are leading to a purchase being made.

Quora

Quora is another great platform to identify the gaps that exist in a particular niche. There are many questions that address an important topic that is not being covered in the mainstream content discourse. Quora, in essence, can be used as a tool to understand what people are looking for in a given topic. 

In Conclusion

The aforementioned platforms can be used as great sources of keyword ideas.

About the Author - Neha Agarwal is a digital marketing trainer and content strategist with six years of experience in the field. Currently, she writes guest posts for Eduburg, best-known as a digital marketing institute in Delhi.