Three Unique Sources to Find Keyword Ideas
In
any profession, having an edge over competitors can be the difference between
success and failure.
This
is especially true for a field like digital marketing. Competitors crowd every
field, hogging attention and fighting with each other to capture an extra
portion of the market.
When
competition is peaking, a company or professional that is able to think out of
the box and come up with ideas to completely circumvent the competition. Those
working on keyword research in digital marketing would doubtless relate to this
notion. As companies in a given line continue to fight for a handful of coveted
keywords to rank on search engines, the company that manages to identify a new
keyword to attract the audience is the one truly innovating.
This
is why many companies hire digital marketing professionals with a penchant for
coming up with unique ideas. Innovative thinking can radically change the
outcome of a campaign. When a different and unique approach can be applied in
keyword research, the outcomes can have a drastic consequence on organic
traffic attracted by a website.
In
this article, we discuss unique sources marketers can use to identify keywords
apart from the usual suggestion on Google Keyword Planner and other related
tools.
Amazon
Keyword
research at its best is a study of human behavior. Marketers, however, are
often guilty of being too technical and obtuse in their approach. While
researching any keyword, marketers should continually ask themselves one
question - will a searcher really search this on Google?
Amazon
is a great platform to know the kind of terms people are searching. The benefit
of using Amazon is that the people searching for specific terms have a genuine
interest in buying something. In other words, these people are highly
convertible.
The
goal of keyword research is to find these people through search engines. By
taking into account the words being searched on Amazon, brands, especially
consumer brands, can create relevant content that brings in such highly convertible
prospects.
Udemy
Udemy
is another great platform to find keywords. Since it is a platform used by
people highly-motivated to learn something, it can be seen as a platform
containing content that inspires an audience to buy and become paying customers.
If
you are running a website that is educating people about something or offering
a value-added service, Udemy is a great place to find keywords.
Keywords
can be found on Udemy by browsing through course information and details of a
related field. Since these are the very descriptions people are reading before
buying a course, they become a representation of the type of content and
keywords that are leading to a purchase being made.
Quora
Quora
is another great platform to identify the gaps that exist in a particular
niche. There are many questions that address an important topic that is not
being covered in the mainstream content discourse. Quora, in essence, can be
used as a tool to understand what people are looking for in a given topic.
In Conclusion
The
aforementioned platforms can be used as great sources of keyword ideas.
About the Author - Neha
Agarwal is a digital marketing trainer and content strategist with six years of
experience in the field. Currently, she writes guest posts for Eduburg,
best-known as a digital marketing institute in Delhi.
Leave a Comment